6 Ways To Drive Traffic To Your Website

 | Posted by Kate Upton

No matter what your product is, improving your online visibility is a real must. Fortunately, it’s not so difficult to do with the right marketing plan.

1. Offer awesome blog content

One surefire way to drive website traffic is to create awesome blog content. Your blog should be a place where your audience can learn new things about your industry. When you’re creating blog content, here are a few key points to consider:

– Your blog content should be unique and original, (ensure that it doesn’t too closely resemble your competitor’s content).

– Blog posts should be keyword-rich and designed to respond to all different types of search intent.

– Make it easy for your readers to share your blog posts across social media.

2. Improve SEO Tactics

If you’re serious about driving traffic to your website you’ll need to improve your SEO tactics. First, you’ll need to perform effective keyword research, you might also like to use keyword tools to improve your efforts and access analytics. Simple things like optimizing your titles and meta descriptions can make a huge difference when it comes to SEO. Other ideas to improve your rankings on Google include:

– Use internal links on your pages.

– Focus on long-tail keywords.

– Try including rich snippets.

Work with a digital marketing company to improve your strategy.

3. Run social media contests

Social media competitions are an excellent way to drive traffic to your website. Many people love a giveaway, and will often tag their friends for a chance to win. Consider directing users to your site for the chance to enter? Contests are also an excellent way to gather more information about your target audience.

4. Use video content

To put it simply, many people will land on your site if they’ve watched a YouTube video or a video post on social media. Consumers prefer video content, it can boost conversions, plus it helps to improve your rankings on Google. As if these benefits weren’t enough, using video content also helps you to engage your audiences and boost brand awareness. Video content is an amazing way to promote your business.

5. Paid social ads

Paid social ads are a great way to drive traffic to your site. For instance, sites like Facebook allow you to choose from a wide range of demographics, to target the right users. You can target your audience according to education, job title, age, gender, and more.

When your ads are being seen by the right people you’re far more likely to encourage these people to your site. Even if these consumers don’t immediately convert, you can add their contact details to your email marketing list.

6. Work with influencers

Working with the right influencers can help to boost your SEO. The key is to find the influencers who your audience already knows and trusts. Influencer advertising works well because it’s perceived to be more authentic than traditional ads. Brands are more likely to trust a recommendation from an influencer, rather than hearing it directly from a brand.

Using these six simple steps it’s easy to drive more traffic and boost your conversions. Ensure that you review your marketing plan regularly. Focusing on the latest tactics is a great way to make progress.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at

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