Use These Tips to Create Content for Your Site

 | Posted by Kate Upton

Keeping your website updated is an important part of improving its SEO. If you want to ensure it’s up to date, publishing and sharing regular content is a great idea. You can do this using a blog, or you might regularly put up new products or share content for download. New content can be a great incentive to get people to sign up to your newsletter or do other things. But if you’re not sure where to start with content, you need to think about what purpose it will serve and how to make sure it’s great quality.

Explore Different Content Types

When you’re thinking about why and how to create content for your website, you should consider the different types of content that might be useful. There’s text-based content, images, videos, and even interactive things like quizzes. Some types of content are likely to combine these different elements. You might have a blog post with embedded videos or infographics, or perhaps a brochure with graphics. Think about what types of content your audience would like, what would be useful, and also what’s within your budget. If you can’t pay someone else to do it, are you capable of producing quality content yourself?

Keep It Consistent

Consistency is key if you want to put content on your website that’s in line with your brand. It can be difficult to keep things consistent, but there are a few things you can do. Start by having a content strategy and think about having some guidelines to follow. What tone of voice do you want to use? What font or colors? It’s also a good idea to consider using some tools like Templafy’s at as your business grows. These tools help you to manage your brand identity and present a consistent experience across all of your content.


Find Outsourcers You Can Trust

Outsourcing your content is a great way to get lots of different things done without spending too much. You can find people who know what they’re doing and have the professional skills to produce quality content to your specifications. If you want people you can turn to again and again, concentrate on those you can form long-term working relationships with. For regular content, you might want to consider paying a retainer to ensure you can use your preferred people for all of the work.

Understand Your Audience

Don’t forget about the importance of understanding your audience if you want to produce content that works. You need to know what they’re looking for and how to entertain and inform them. What sort of things are they searching for on Google and other search engines? What might get them to sign up to your newsletter or submit their contact details? If you don’t know your audience, you can’t produce the most effective content. You should do some more research to understand them better.

Create quality content for your website to improve its visibility and grow your brand. It takes a strong strategy to have a measurable effect.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at

Share with your friends